Cover story on 9to5

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This week's edition of 9to5 included a cover story on our national obsession with all things culinary and the rise of the food blog, featuring quotes from myself (yay!), Tom of Tomatom.com, Lorraine of NotQuiteNigella.com and Maeve O'Meara of Food Safari.

Are we savvier or are we obsessed?

Read the full cover story on 9to5 online >


9to5 cover story on food porn - as our taste buds tingle with anticipation for Taste Of Sydney this month, Elise Pitt investigates our national obsession with all things culinary and the rise of the food blog.

And if you're eyeing the waffles pictured in the article, you can check out that post here. They're none other than my very comforting coconut and pandan waffles... Mmmm...

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2 Comments

Congrats on getting in in a feature story. I think we are both more savvy and some of us obsessed. Not that there is anything wrong with it.

I think Maeve's comment says it all. "In the space of a generation we have moved from an Anglo meat and three veg culture to a really vibrant food-loving country". The rise of food blogging is just a new way we can talk about food and gain inspiration.

Congratulations!

Your blog is excellent, as always.

We look forward to featuring you too..!

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It is packed full of delicious awesomeness! You can expect to find a behind-the-scenes look at JENIUS, plus a re-cap of recent eats and fresh stories, and sometimes we throw in exclusive giveaways!

Here is the latest issue:
Issue#21 January 2012
ABOUT

JENIUS is Jennifer Lam's gourmet logbook covering restaurant reviews, thoughts on trialled kitchen appliances & gadgets, tested and tasted recipes & cookbooks, travel stories and her quest to discover and preserve her family heritage and its cuisine.

Jennifer is a twenty-something Sydneysider living the dream - having switched her successful career in advertising for the life of a Gen-Y entrepreneur. Her current business interests include I Ate My Way Through food tours and The Bamboo Garden boutique digital agency.

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