Last Thursday, I was invited to attend the launch of Way2go, a bi-monthly user-generated magazine backed up by NRMA which offers inspiring and entertaining stories, personal tips and advice from passionate travellers. Call it Magazine 2.0 if you like.
The magazine is packed with real life experiences and quirky photography and travel tips. My favourite in this first issue was the DIY security with a rubber doorstop! The magazine even offers some awesome prizes for great stories.
Just before I take you behind the scenes to this media launch party, I am proud to announce the first giveaway on JENIUS! Scroll down to the end of this post for more info on whats up for grabs and how to win. I'm overwhelmed with excitement as PR and media agencies begin to embrace bloggers as this means there's plenty of good stuff coming your way. This recognition is rather flattering and I must admit that I'm enjoying the opportunity to network with some amazing people (as well as the free food, of course!).
Aerial view of function
The Way2go launch party was held at Mezzaluna, a modern Italian hotspot on Victoria Street, Potts Point. The restaurant was staffed by its 2 owners, bartenders and wait staff. I found myself rotating between the gorgeous warmth on the outdoor terrace which had a stunning view of the city skyline and the air-conditioned floor which featured a scrumptious array of traditional Italian bites.
Food on offer included this oven roasted stuffed suckling pig, freshly shucked oysters, grilled eggplant and zucchini, celeriac salad, crab and fish cakes, risotto balls, salmon carpaccio, figs wrapped in finely sliced proscuitto and much more. I finished off with not one but two servings of fresh gnocchi, the first with tomato sauce and the second with gorgonzola & cream sauce. It then only made sense to pair it with two pieces of chocolate and ricotta filled cannoli. Delish!
Oven-roasted stuffed suckling pig
Fresh figs wrapped with prosciutto
Mushrooms with blue cheese
Grilled zucchini and eggplant
Crab and fish cake balls
Lamb rolled in poppy seeds
Carpaccio of salmon
Gnocchi freshly made
Fresh gnocchi cooking with tomato sauce
There was a business card pot competition which I coincidentally won as well! You can tell how thrilled I was in the pic below. It was the first time I had ever won anything decent! With $200 worth of lunch or dinner, I'll be back soon to try the a la carte menu.
Me winning business card pot prize
I left the night with a goodie bag of NRMA Publishing mags and a very cool USB key-chain photoframe! And there's something for you too... (scroll down a tiny bit more)
To enter, simply leave a comment in 25 words or less about why you want this subscription to the magazine. Be the most creative to win.
Sorry, this promotion is open to Australian and NZ residents only.
Entries close on Friday, 27th February 2009 at 11:59pm. Winners will be announced on Tuesday 3rd March 2009 and will be notified via email for their address.
Way2go magazine is on sale bi-monthly at newsagents across Australia for $5.95. Issue 1 is out now. For more info, visit the official site.
This competition has now closed.
Congratulations to Julia, Marcel, Wynn, Laurachel and Mecho.